On Sunday, Golfweek’s Eamon Lynch reported that Tiger Woods and Rory McIlroy had labored collectively to launch a technology-driven competitors sequence for the highest stars on the PGA Tour, and simply two days later, the pair have been introduced as founders of a brand new firm, TMRW Sports activities.
Woods, McIlroy and Mike McCarley introduced the brand new firm – pronounced “tomorrow sports activities” – will deal with “constructing technology-focused ventures that characteristic progressive approaches to sports activities, media, and leisure.”
“I’m excited to work with TMRW Sports activities in bringing folks extra entry to sports activities,” Woods mentioned through a launch. “So many athletes, entertainers, and other people I meet from all walks of life share our ardour for sports activities, however in addition they share our want to construct a greater future for the subsequent technology of sports activities followers. Collectively, we are able to harness expertise to convey contemporary approaches to the sports activities we love.”
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“For the previous few years off the course, I’ve been centered on serving to to guide golf into its digital future. Now, by becoming a member of forces with Tiger, Mike, and different TMRW Sports activities companions, we are able to form the way in which that media and expertise enhance the sports activities expertise,” McIlroy added. “In a world the place expertise supplies us with so many selections for utilizing our time, we wish to make sports activities extra accessible for as many individuals as potential.”
McCarley was beforehand NBC Sports activities’ president, golf, and world technique from 2011-2021 and led NBC’s protection throughout NBC Sports activities and Golf Channel and its digital platforms. Broadcasting legend Dick Ebersol, who views McCarley as “certainly one of my most-trusted advisors and confidants,” can also be an preliminary investor.