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Fifty years and 0m: the pleased enterprise of the smiley image | Enterprise

Fifty years and $500m: the pleased enterprise of the smiley image | Enterprise

Henry T. Saucedo1 year ago029 mins

Nicolas Loufrani, CEO of the Smiley Firm, has sharp options, and a sharper grin. I discover him in his London workplace carrying gray pin-striped dungarees, beaming energetically, clutching a poster that claims: “Take the time to smile.” Round him, the room fizzes with iterations of the icon – you realize the one. Fluorescent lights within…

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Fifty years and $500m: the pleased enterprise of the smiley image | Enterprise

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