MYKITA and Eastman current a movie concerning the sustainable materials Acetate Renew

MYKITA and Eastman launch a brief movie showcasing molecular recycling – some of the revolutionary applied sciences for a sustainable world – in addition to offering a glance behind the scenes at MYKITA’s Trendy Manufactory.

BERLIN, Sept. 22, 2022 /PRNewswire/ — Becoming a member of forces earlier within the yr to speed up the transition to sustainable supplies within the eyewear business, MYKITA and Eastman now launch an atmospheric brief movie that celebrates nature’s capability to encourage round options for a viable future.

Expertise the complete interactive Multichannel Information Launch right here: 

As an unbiased model and progressive producer, MYKITA is proud to set an instance by being the primary within the eyewear business to completely swap its acetate provide to the sustainable Acetate Renew. With a meticulous eye for element, the artistically shot movie highlights the premium high quality of this progressive materials that has made an entire pivot potential with out compromising the looks or efficiency of MYKITA’s handcrafted eyewear design.

The movie can be a showcase for one in every of Eastman’s pioneering molecular recycling applied sciences and partly makes use of CGI to visualise the method whereby beforehand hard-to-recycle plastics are damaged all the way down to the molecular stage with a view to type recycled acetate in the identical high quality as the normal materials. This innovation of the round financial system makes it potential to actively divert materials waste from landfills, incinerators or ending up within the ocean.

Eastman Acetate Renew is a principally bio-based materials constituted of licensed sustainable wooden pulp that makes use of recycled waste plastics instead of fossil-based assets. Equivalent in look, really feel and efficiency to conventional acetate of the very best high quality, Acetate Renew ends in an eyewear body with a a lot decrease carbon footprint, decreased by as much as a 3rd when in comparison with the normal manufacturing course of.

Filmed on the MYKITA HAUS in Berlin and the close by pure environment, the joint manufacturing from MYKITA and Eastman was directed by Harun Güler and produced by Stink Rising.

The MYKITA ACETATE assortment will probably be out there in MYKITA Outlets and chosen retailers worldwide from the top of September 2022.

Uncover the MYKITA ACETATE assortment and study extra about Acetate Renew at SILMO Paris:

September 23-26
Corridor 5A, Sales space E129
Parc des Expositions de Villepinte


Established in 2003, MYKITA takes an unbiased method to eyewear design and manufacturing, bringing collectively all departments below one roof to type the Trendy Manufactory. On the MYKITA HAUS in Berlin, the crew sees the product by means of each stage, from conception to the store ground. The unmistakable MYKITA aesthetic demonstrates integrity in the direction of supplies and development, in addition to the person artistry of the craftsmen. Headed by founder and artistic director Moritz Krueger, MYKITA is dedicated to a duty technique encompassing environmental and social points to scale back the footprint of its merchandise and full operation. Along with its personal outlets in cities throughout the globe, together with Los Angeles, New York, Berlin and Tokyo, MYKITA is offered at chosen optical and trend shops in over 80 international locations.

About Eastman

Based in 1920, Eastman is a world specialty supplies firm that produces a broad vary of merchandise present in gadgets folks use each day. With the aim of enhancing the standard of life in a cloth approach, Eastman works with prospects to ship progressive merchandise and options whereas sustaining a dedication to security and sustainability. The corporate’s innovation-driven development mannequin takes benefit of world-class expertise platforms, deep buyer engagement, and differentiated utility growth to develop its main positions in engaging finish markets comparable to transportation, constructing and development, and consumables. As a globally inclusive and numerous firm, Eastman employs roughly 14,000 folks world wide and serves prospects in additional than 100 international locations. The corporate had 2021 revenues of roughly $10.5 billion and is headquartered in Kingsport, Tennessee, U.S.A. For extra details about Eastman’s sustainability journey, go to


Lisa Thamm
+49 30204566 518
[email protected]
IG: @mykitaoffical

Jacob Teetzmann
The Tombras Group
+1 (423) 494.3673
[email protected]

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